Webinar: Website Essentials and Beyond

A two-part webinar series for building and optimizing your insurance website. Part 1 covers foundational steps to create a client-attracting website, while Part 2 dives deeper with advanced techniques for SEO, analytics, and AI-driven enhancements.

Part 1: November 21, 2024 at 10:00 AM MST

Part 2: December 5, 2024 at 10:00 AM MST

Your Website Matters

Studies show that 75% of consumers conduct online research before making a purchase, and 97% turn to the internet when searching for local businesses or services. Your agency’s website is often the first interaction potential clients have with your brand, and it plays a crucial role in turning that initial interest into opportunities for quotes and business.

Whether you’re building your website from scratch or looking to improve your current online presence, our two-part webinar series will provide you with the knowledge and practical tools to create and optimize a website that attracts, engages, and converts clients.

Part 1: Website Basics

Date: November 21, 2024

Time: 10:00 AM MST

In Part 1 of our webinar series, we’ll walk you through the essentials of creating a website. This session is tailored specifically for those with limited technical experience and covers everything you need.

  • Getting Started:  How to select a domain name, hosting platform, and site builder.
  • Site Structure: Determine your website goals and build a structure around them.
  • Site Design: What design standards should you follow?
  • Responsive Design: Why building for mobile-first is paramount to success.
  • SEO Basics: What is SEO (search engine optimization), and where do you start?
  • Content is King: What content should you have on your site?
  • Blog/Resource Center: Does your site really need a blog?

Part 2: Advanced Website Strategies

Date: December 5, 2024

Time: 10:00 AM MST

In Part 2 of our series, we’ll explore more advanced tactics for enhancing your website’s effectiveness, performance, and reach. Perfect for those ready to take their website to the next level, this session will provide actionable insights for optimizing and maximizing your online presence.
  • Leveraging AI: How to utilize AI to enhance your website and the free tools available to strategically improve your site content, design, and conversions.
  • Advanced SEO: Dive deeper into on-page and off-page SEO strategies to improve your search rankings and attract more traffic.
  • Google’s Free Tool Suite: Learn how Google Analytics, Google Search Console, and Google Speed Optimization provide the necessary metrics to improve your site.
  • Content Strategy: Use content clusters, blog articles, and testimonials to drive site traffic.

About the Presenter

Aaron Johnson, founder of Goma Marketing, will present this series. While managing a sales department at an insurance agency, Aaron discovered a passion for creating marketing tools that truly work—websites that convert, campaigns that stand out, and branding that resonates.

His success in transforming client engagement inspired him to launch Goma Marketing in 2012 and create a team dedicated to helping agencies find their voice, grow their brand, and connect with clients on a personal level.